What is Need?
Need is a curated retailer and lifestyle publication for the modern gentleman.
Each week, Need curates, sources, and sells a limited selection of exclusive products — including clothing, literature, furniture, artwork, coffee, and so forth — for the discerning gentleman. And, more frequently, Need creates one-off Essentials collections for a gentleman’s everyday life.
Collections are coupled with independent journalism, award-winning editorial photography, illustrations, and film.
Rather than selling overwhelming quantities of items, Need works exclusively with the world’s top designers and brands — both independent and otherwise — to curate and sell the finest products befitting the season, location, and age of our members.
In other words, Need is a sophisticated solution for men to live a little more interestingly throughout the year.